Our Approach

Our process of client engagement is often described as facilitation, a structured, client-focused procedure that is founded on the belief that you know
your business better than anyone else.
 We coach and guide, stimulating fresh-thinking and identifying the resources that may be lying dormant within.
With clarity and purpose, we select an optimal course of action, coaching and guiding throughout the process. Each new project is a start-up with its own
ambiguous points that require insight and skill to craft a larger vision and garner support for that vision.  With great attention to detail and a critical
eye, we recognize signals that a change in course may be necessary.

Multicultural Market

Change Management

New Program Design

Our Expertise

Signature Events

Start-ups Projects


Who is Creative Alliance:

Creative Alliance Communications, an international consultancy, was founded in New York in 1997 by Aileen Roberta Schlef. Its Washington, DC-based relaunch concentrates on nonprofit organizations and corporate community relations.  We are experts in new program development and turnaround ventures.

Creative Alliance Communications, harnesses the talents of seasoned business development, communications, and fundraising experts by project requirements. Offering capabilities that were honed in corporate, business, government, university and nonprofit settings, our on-the ground experience assures pragmatic, real-life perspectives for projects. We say that “our boots are dirty,” on-the ground experience.

Aileen Roberta Schlef
CEO, Creative Alliance Communications
Photo credit: Maria Bauza

Boots on the ground practical solutions with real-world, real-time, perspectives and tools.


Aileen Schlef, Michelle Salcedo, and Jeff Ballou
Photo credit: Noel St. John

Presenting at Hispanic Heritage Foundation Charla
Photo credit: Renee Regan

CAC with El Projecto del Barrio Executives

Interviewing Frank Mankiewicz, National Press Club, First Communicator’s Legacy Award
Photo credit: Noel St. John