“I have worked with the leadership of Creative Alliance Communications for decades, particularly in conjunction with my work as the President of the National Council of La Raza. I have no hesitation in recommending Creative Alliance for corporate, government or nonprofit clients. Aileen has created several partnership model programs that benefit communities throughout the nation. A key example of her success is AltaMed Health Services Corporation which is today an enormously successful network of community based health centers. Aileen’s work in no small part helped to transform AltaMed from a small clinic in East Los Angeles into a superpower in the health and social services field.”
-Former Ambassador Raul Yzaguirre
Project- AltaMed Health Services Corporation was established as La Clinica Familiar del Barrio to serve low-income Spanish-speaking families in East Los Angeles. In the mid-1980s, a four-member executive team was charged with transforming the clinic and its programs into a regional comprehensive health and social services center, including a name change, rebranding, a for-profit health center backed by ambitious government relations and fundraising campaigns.
Results- During a three-year engagement in consultant and staff positions included director of communications, Aileen initiated corporate sponsorships, designed and managed innovative events; created a new foundation and the first HMO (for-profit medical center) in an upscale market. She orchestrated public relations and fundraising campaigns including the name change process and campaign, the creation of the historic first Latino non-profit produced Hollywood event, “Hispanics in the Entertainment Industry,” featured on Entertainment Tonight. As a direct result, AltaMed’s budget increased from $1.7 million to $7.5 million over a three-year period; individual support increased by 400% and corporate support by 250%. AltaMed is today a Southern California national model valued at more than one-half billion dollars.
Aileen Schlef and Actress Elena Verdugo